When you are looking for the best way to market your brand or getting the maximum visibility from the consumers while they are on the move, the outdoor advertisement can work like wonder for you. Now, if you have a very limited budget and yet you are going for the outdoor advertisement, you can think of getting posters printed by some reputed store near your location.
When you are getting posters printed, you can also opt for online poster printing which will require you to upload the whole design as a file so that the company can print the poster the way you want. So, when you are designing the posters, it is necessary that you create a flawless design so that the company can print it without any glitch. How? Take a look at the following point to know how you can get a stunning poster.
Camera Resolution for Poster Printing
When you are clicking a digital picture, it is created with numerous tiny dots that are called pixels. A higher resolution picture means there are more dots in the picture. Now, a printer will measure the dots as its number per inch or DPI. For printing, 300 pixel or dots are considered to be standard. But when you are looking for a high-quality print, and the online printing company you are hiring is using laser printing machine, they can get 1200 dots per inch too. In this case, you have to keep in mind that the 300dpi is a good quality for printing when the poster is looked at from a very close distance. But when you are looking even from 10ft away, 100 dpi can be enough for commercial posters.
CMYK Color Mode
CMYK or Cyan, Magenta, Yellow, and Kay (black) are the colors that are generally used for printing. These inks will reflect on the substrate which is getting printed. But if you are making the design in electronic devices, you have to go for RGB, (red, green and blue). So, when you are designing the poster, you have to keep in mind that the RGB mode of color will get converted in CMYK mode when it will be printed. So, if you are using different types of tools for the posters, you have to know the right method.
When you are using Photoshop, you can have the chance to check how it will look in print. Get a preview in CMYK mode which will be precisely just like your printed poster
For designing in Illustrator, select the CMYK mode in the first place.
- Quick Express
When you are using this software, set the mode in CMYK and deselect Spot Color. Go for Pantone coated model ink definition with CMYK mode to get the best results.
In short, when RGB colors get converted in CMYK mode, it catches the nearest shade that matches the color that you have already selected in RGB. So, make sure you are keeping in mind that the print might not be the exact replica of what you have designed on your electronic device.
When you are hiring a company for poster printing for commercial purposes, you will surely think of saving a few bucks too while making the purchase. This can be possible if you are ordering in bulk. Any reputed online company will offer you the facility of ordering posters in bulk, mostly 50+ pieces. This way you will get a cost-effective solution too.
So, now as you know about these few tips, what are you waiting for? Hire a company for affordable online printing services and place your order with them.